Brazil: digital ad spend by format 2022

In 2022, internet advertising spending in Brazil amounted to about 1.48 billion U.S. dollars, of which over a billion went to display and other formats. The digital social ad expenditure surpassed 300 million dollars that year. The figures were based on data provided by 326 ad agencies across the South American country. Brazil’s top medium by ad spend in 2022 was free TV.